Atlas Honda Limited Launched Sms Security Feature On Its Genuine Parts, Scratch Karo Campaign

Verification of product authenticity is a critical concern, especially in a market where counterfeit parts are prevalent. Atlas Honda, a prominent player in the automotive industry, recognized that customers faced challenges in distinguishing genuine parts from counterfeit ones. To address this issue, Atlas Honda embarked on a groundbreaking initiative called “Scratch Karo”.

Atlas Honda implemented a security feature on all its parts packaging. By scratching the foil on the packaging, an 8-digit code is revealed. Customers can then SMS this 8-digit code to 88105, and as a result, they will receive a confirmation message. This unique feature allows customers to easily verify the authenticity of the purchased part.

AHL launched the SMS security feature on 15^th November 2023.

In order to achieve maximum customer reach, a combination of modernized online, offline and on-ground activities were held nationwide under the theme of “Scratch Karo“.

In the face of challenges surrounding the authenticity of spare parts, Atlas Honda’s “Scratch Karo” campaign emerged as a game-changer by integrating a simple yet effective solution. Successfully navigating the concerns of its customer base, Atlas Honda’s “Scratch Karo” initiative stands as evidence of the company’s commitment to delivering genuine, high-quality products.